- IMAX cinemas
- The website has an encrypted audio film when users decrypted the hash tag #thefirerises Warner Brothers removed a pixel for every tweet to reveal the first image of Bane.
- For each tweet of a specific location or related graffiti a frame of the theatrical trailer was released.
- Magazines 'Empire and 'Wired' received document concerning 'Dr Leonid Pavel' which were plot elements of the prologue.
- Official Twitter account linked to 'Operation Early Bird' which was a website with a countdown. When the countdown ended there was a list of all the cinemas screening the prologue at an earlier date.
Frozen
- Individual snowflakes
- The whole thing was done through animation
- Disney chose to focus more on posters and trailers as advertising (didn't need much viral advertising because it was aimed at a younger audience)
How do consumers use 'new' technology to consume films?
Audiences are allowed to be more interactive through the use of social media such as Facebook, Twitter or forums to be more involved with the films through updates, getting information or chatting to other fans. It is now also easier to watch films legally or illegally through the use of DVD's, Netflix or online downloading, and also to access advertising such as film clips and trailers. Such as with The Dark Knight Rises, people may enjoy the marketing campaigns used in the run up to the film because it builds up excitement. However with the easier access to things, the future of cinema is threatened because it is far cheaper, if not free, to watch the films at home through the internet.
Negatives of New Technology
Illegal downloading means that films make less money and so is not beneficial at all to the producers. However, the most illegally downloaded films tend to be big Hollywood blockbusters which still gross massive profits anyway so it doesn't effect them as much - it would only really have impact on smaller independent films who don't make much money. Netflix could be useful because it is cheaper and easier for consumers to use, but still pays money to the films; however, this tends to be used more for television series than films.
What experience does the IMAX offer?
The IMAX offers a more immersive experience of films, because its screen size is so much bigger than regular cinemas, and the sound and visuals are much clearer; this means that the audience will feel more involved with the action as if they are actually in the film, therefore offering a bigger feeling of escapism.
How popular are 3-D TV's?
At first the concept of it was successful because it seemed quite novelty, but then after a while to novelty wore off. The majority of people are not willing to spend so much money on a TV that makes them wear glasses all of the time whilst watching it, especially because reports show it can give people headaches.
What are the benefits of the cinema experience?
For most people, the cinema is a social experience where you would go as a family, with friends, or even on a date. It offers a better atmosphere because of the bigger screens and loud surround sound, as well as the feeling of being in a room with people who all like the same genre. Another benefit is this is where the film is first distributed, and so you get to see it upon its release almost straight away if you want to. However it is very expensive and can be ruined by other people in the room.
Films using CGI
Negatives of New Technology
Illegal downloading means that films make less money and so is not beneficial at all to the producers. However, the most illegally downloaded films tend to be big Hollywood blockbusters which still gross massive profits anyway so it doesn't effect them as much - it would only really have impact on smaller independent films who don't make much money. Netflix could be useful because it is cheaper and easier for consumers to use, but still pays money to the films; however, this tends to be used more for television series than films.
The IMAX
What experience does the IMAX offer?
The IMAX offers a more immersive experience of films, because its screen size is so much bigger than regular cinemas, and the sound and visuals are much clearer; this means that the audience will feel more involved with the action as if they are actually in the film, therefore offering a bigger feeling of escapism.
How popular are 3-D TV's?
At first the concept of it was successful because it seemed quite novelty, but then after a while to novelty wore off. The majority of people are not willing to spend so much money on a TV that makes them wear glasses all of the time whilst watching it, especially because reports show it can give people headaches.
What are the benefits of the cinema experience?
For most people, the cinema is a social experience where you would go as a family, with friends, or even on a date. It offers a better atmosphere because of the bigger screens and loud surround sound, as well as the feeling of being in a room with people who all like the same genre. Another benefit is this is where the film is first distributed, and so you get to see it upon its release almost straight away if you want to. However it is very expensive and can be ruined by other people in the room.
CGI
Films using CGI
- Lord Of The Rings/ The Hobbit
- The Matrix
- Avatar
- Pirates of the Caribbean
- Life of Pi
How does CGI benefit the film industry?
It can create new ideas and concepts, particularly in the fantasy genre, so that the writers and directors can be more creative with their ideas, from things like small creatures, to whole new worlds, with the use of green screen. It makes the experience more realistic, and therefore more immersive for an audience, to draw them in to come and see the film.
How does CGI benefit the consumers?
It makes the experience seem more impressive because lots of things can be created by CGI that we wouldn't normally expect to see in our world, which makes the film more entertaining and overwhelming. The CGI would have to be done really well though, because sometimes the effects may not look realistic enough.
Do we expect CGI in films?
Particularly for fantasy or action films, we expect to see CGI because it can create things that we wouldn't be able to use in the real world in order to shoot a film, such as bullets or mythical creatures. This is particularly common in big blockbuster films as they can afford it and target a wider audience with popular genres, however is uncommon for independent films due to budgeting but also the themes, which do not tend to need it.
Do we expect CGI in films?
Particularly for fantasy or action films, we expect to see CGI because it can create things that we wouldn't be able to use in the real world in order to shoot a film, such as bullets or mythical creatures. This is particularly common in big blockbuster films as they can afford it and target a wider audience with popular genres, however is uncommon for independent films due to budgeting but also the themes, which do not tend to need it.
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